• Simple & modern design
  • Made from PET bottles
  • Waterproof outer fabric thanks protective coating
  • Padded straps and soft back padding
  • Practical front flap for a yoga mat or the like
  • Volume: 20 liters; Dimensions: 45 x 30 x 15,5 cm


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SKU: Ethic00103 Categories: , , , Brand:

Its compact shape makes the Johnny Urban backpack “Jona” an ideal companion for leisure, college or the office. A special highlight of the backpack: the innovative Flex-Front Feature. This makes the front pocket especially versatile. A yoga mat, sweater or jacket can be stowed away quickly through the opening. With the 2in1 function, it can be carried as a backpack or handle bag. The large main compartment contains a padded laptop compartment for devices up to 15.6 inches as well as a small zipper compartment. A side compartment on the front offers additional storage space. A “secret pocket” on the back is perfect for valuables.

Johnny Urban Eco Series

“Jona” is part of our Eco Series. The outer fabric and inner lining largely consist of polyester made from recycled PET bottles. A TPE coating on the outer fabric provides additional stability. There is also a PVC coating on the bottom and on the closure. This is very easy to maintain and clean. With the Eco Series product line, we want to enable you to make more sustainable purchase decisions without having to compromise on quality or appearance.



  • Flex-Front Feature: Extendable front pocket for more flexibility
  • Can be worn as a backpack or handle bag
  • Sustainable material made from recycled PET bottles
  • Specially coated, water-repellent material
  • Padded laptop compartment for devices up to 15.6 inches
  • Four additional outer compartments
  • Lightweight: Only 690 grams

Included in delivery: 1x Johnny Urban backpack “Jona”